For an unprecedented seventh consecutive year, Credit unions have claimed the top position for the best customer experience in Ireland at the official CXi awards announced today. Credit unions are also the only brand to have maintained a constant presence in the Top Ten since the survey began, a testament to the consistency of their CX excellence.

The Customer Experience Insight (CXi) Report is published annually by the CX Company based on a survey carried out on their behalf by Amárach Research. Over 28,000 experiences were evaluated using the CX Framework, including value, channel usage, how important employees are to the customer experience, and net promoter score (NPS) which measures the loyalty of customers to a company.

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Speaking at today’s announcement, ILCU Head of Communications, Paul Bailey said, “Credit unions keep topping the CXi poll every year for one key reason – they treat their customers as members. They understand their members’ needs at different stages of their lives and tailor their services accordingly. Best in class customer, or member, experience happens organically with staff not even realising they are ticking all the emotional drivers on which CX is measured. Credit union values and ethos are not just words hanging in a picture frame on the wall of the credit union office – they are put into action on a daily basis by friendly, understanding and people focused staff. This is why credit unions have topped the CXi poll for the seventh year in a row.

Michael Killeen, Chairman of the CX Company, speaking at today’s award ceremony said, “The fact that credit unions have topped the poll again this year comes as no surprise to us in the CX Company. Year on year, we have seen the credit union tick all the emotional drivers which are so important for customers. Not only do they meet their members’ expectations, they continue to exceed them. The achievement of seven in a row is unparalleled anywhere in the world where Customer Experience is measured and it will be some time before this record is broken.

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