Irish credit unions have won the national CX Award for Best Customer Experience for a record-breaking five years in a row.
Credit unions have earned the number one spot for the best customer experience in Ireland for the fifth consecutive year. The achievement is a world first, with no other organisation across the globe claiming the top spot for five years running. The annual survey, carried out by Amárach Research for CXi, asks 2,500 Irish consumers to rate their customer experiences of 160 brands across ten sectors. Credit unions again emerged as the overall winners, being rated highly for integrity, empathy and for the commitment of their staff.
Not only did credit unions come first overall, but they were also rated first by consumers for value and loyalty. Credit unions were also the only financial services organisation to make it into the top 10.
Commenting on the achievement by credit unions, Michael Killeen, Chairman of the CX Company, said: “We have to congratulate Irish credit unions for their consistently high performance and for completing the ‘Drive for Five’. It really is a fantastic achievement to remain the Irish leader in CX over a five-year period – and a world’s first. Many Irish companies, particularly those in the financial sector, could learn a lot from credit unions, especially their member or customer-centric approach.”
What the report said