Credit unions have earned the top spot in a national study, conducted by The Reputations Agency, measuring the highest regarded organisations in Ireland, for our role in providing trusted financial services to local communities. The survey measures the level of trust, respect, admiration and esteem the public has for 100 of the largest, most familiar, and most important organisations in Ireland, along with 25 other reputation indicators.
Rathkeale & District Credit Union and its sister credit unions were ranked number one out of 100 companies surveyed for the 2018 RepTrak® report. With a score of 82, credit unions not only emerged in first place, but were also well ahead of the average score of 57.5 amongst other financial services organisations.
Over 7,000 members of the public were surveyed for the annual study which examines the emotional connection between people and the different companies and organisations they interact with. Companies were ranked on a Reputation Pulse score from 0-100, based on levels of trust, respect, esteem and admiration. There were 17 different categories of organisations, with credit unions claiming the top spot overall. RepTrak stated that credit unions won for their ‘role in providing trusted financial services to local communities and being at the heart of communities in Ireland.’
Charles Murphy, President of the Irish League of Credit Unions said credit unions are a cornerstone of local communities. “The trust that members place in their local credit union has been earned, and enhanced, by consistent actions that demonstrate a caring, understanding, people-focused approach. Credit union personnel take time to get to know their members and to understand their needs,” he said. “Decisions are made at local level, in the best interest of the members of the credit union. Above all else, people feel valued and respected“.
This award is recognition of the selfless work and tireless commitment of Credit Unions to their communities throughout the country. Rathkeale & District Credit Union are proud to be part of a movement so highly regarded across the country. Our dedicated staff and volunteers genuinely care about what our members want, and this is why we have consistently tailored our services and products to our members’ specific needs. We are delighted to celebrate this good news and we would like to say a heartfelt thanks to all our valued members for their continued loyalty.
Since we have opened our doors, we have functioned with the strong belief that Credit Unions are here to work for their members. We have forged strong bonds with our communities and continue to do this with a programme of sponsorship and donations to local clubs and events. We encourage anyone in our community to pop into any of our 3 branches in Rathkeale, Adare and Croom to see how we can be of help.